Show HN: An AI agent that learns your product and guides your users
frigade.aiHey HN! My name is Christian, and I’m the co-founder of https://frigade.ai. We’ve built an AI agent that automatically learns how to use any web-based product, and in turn guides users directly in the UI, automatically generates documentation, and even takes actions on a user’s behalf. Think of it as Clippy from the old MS Office. But on steroids. And actually helpful.
You can see the agent and tool-calling SDK in action here: https://www.youtube.com/watch?v=UPe0t3A1Vpg
How is this different from other AI customer support products?
Most AI "copilots" are really just glorified chatbots. They skim your help center and spit out some nonspecific bullet points. Basically some ‘hopes and prayers’ that your users will figure it out. Ultimately, this puts the burden on the user to follow through. And assumes companies are keeping their help center up-to-date with every product change. That means constant screenshots of new product UI or features for accurate instructions.These solutions leverage only a fraction of what’s possible with AI, which can now reason about software interfaces extensively.
With Frigade AI, we guide the user directly in the product and build on-demand tours based on the current user’s state and context. The agents can also take actions immediately on a user’s behalf, e.g. inviting a colleague to a workspace or retrieving billing information (via our tool calling SDK).
This was only made possible recently. The latest frontier models (GPT 4.1, Claude 4, Gemini 2.5, etc.) are able to reason about UIs and workflows in a way that simply didn’t work just 6 months ago. That’s why we’re so excited to bring this technology to the forefront of complex legacy SaaS applications that are not yet AI enabled.
How does it work?
1. Invite agent@frigade.ai to your product. You can send multiple invitations based on distinct roles.
2. Our agent automatically explores and reasons about your application.
3. Attach any existing help center resources or training documentation to supplement the agent’s understanding. Totally optional.
4. Install the agent assistant Javascript snippet (just a few lines).
5. That’s it. Your users can now start asking questions and get on demand product tours and questions answered in real time without any overhead.
This process takes only a few minutes. Once running, you can improve the agent by rating and providing feedback to the responses it provides. If you want to integrate further, you can also hook up your own code to our tool calling SDK to enable the agent to look up customer info, issue refunds, etc. directly. These calls can be made with just a few lines of code by describing the tool and its parameters in natural language and passing a single Javascript promise (e.g. make an API call, call a function in your app, etc.).
Would love to hear what the HN crowd thinks about this approach! Are you building your own AI agent from scratch, or looking to embed one off the shelf?
Great concept, sharp looking website, and the marketing video looks amazing!
Personally, I've got some fatigue from most AI solutions being less than half baked. I'd love to see a long form video of letting frigade loose on something like Survey Monkey or whatever. Like... what does indexing look like? Does it produce artifacts? Can I see what users are asking? etc
I personally use it in AWS and it has helped me resolve multiple production issues. Will record a demo some time in the future.
I like the concept but the landing page is not good and too heavy.
My browser just froze after scrolling half-way. Not sure if this is something to do with the scroll fx but i really don't understand why this simple site is maxing out my CPUs.
> Invite agent@frigade.ai to your product. You can send multiple invitations based on distinct roles
Most systems won’t allow creating multiple users/roles with the same email address
Can the invites be sent to agent+role@frigade.ai?
That's exactly right. We also have other aliases for systems that don't allow + or require special auth via Google/Microsoft and even SSO.
I can see this being very useful in a lot of industries. Congrats on the launch!
How did you figure out which ones to start with? Also, have your customers raised concerns about their entire product workflows getting leaked to competitors via the agent?
Also, did you consider creating a browser extension so we can use it on sites that aren't yet your customers?
Currently we work will all kinds of software products, so haven't settled on any specific industry yet. But we do see a lot of interest from software with less technical end users.
And we haven't really seen security or privacy issues in terms of competitor leakage. There is more concern around customer data and privacy, and in that regard, we invest heavily in security and have safeguards to help minimize the risk of any customer data issues.
Slick!
Have you considered adding product feedback from the exploration & experiences of the agent back to the app developers? “Several users had difficulty navigating to their order history” etc.
Product managers I know would drool over this kind of insight.
Didn't demo it here, but the product comes with an entire AI-powered insights module with exactly these kinds of data :)
>> Invite agent@frigade.ai to your product. You can send multiple invitations based on distinct roles.
How does that work exactly? often email is the user is the context. Or worse for this approach email is not used at all. Then what?
Great idea. Landing page flow is odd though. Does it run on my machine?
Congrats, it looks great. Is it possible to use it in other languages?
Yes! We have full i18n support and are available in the EU as well as US
> 1. Invite agent@frigade.ai to your product. You can send multiple invitations based on distinct roles.
this is clever
The website makes my laptop explode with fans blasting at 100%.
A simpler site that jumps straight to the value prop would be nicer. You have a nice video.
Thank you for the feedback! We may have gone a little too hard with the animations. What browser/system are you on?
I'm on a 2020 MBP (intel). I have integrated graphics so that's probably why, but still.
Sorry I wasn't being critical, I liked your video :)
Oh cmon, my mbpro just jumped from 3 W to 16 W :)
Firefox with uBlock Origin tho, so maybe more without uBlock?
Very cool idea.
Will try it out.
In addition to the frontier model capabilities could it would be nice if the tool could tune into past and current user session click/interaction history.
Getting lots of ideas for this but I’ll stop here.
does it run locally?
In theory it could -- but we currently still depend on modern LLMs due to their great latency vs locally run LLMs.
I really dislike this new style of corporate website which every startup seems to be using these days where you cannot scroll easily and random images are popping up as you scroll. It's such a shitty user experience and makes me immediately click away from the site, just let me scroll and see your content! Is this what ChatGPT or Claude is by default creating when you ask it to make your corporate landing page?
Scroll hijacking to update animation states is always an exercise in frustration on the phone. Quick swipe down and now I’ve moved between 5 different states. Some kind of accordance for these states and a kind of “detent” on each would go very far toward improving it.
Fair point :) believe it or not, this website was actually manually built from scratch.
If I use the scroll bar or touchpad it's not too bad, but using a scroll wheel is causing me immense pain.
The design otherwise looks great, I just cannot be arsed to follow the flow they're forcing.
Claude makes far more traditional pages by default, which I prefer. Pages working as pages with content at least for the landing.
It's called scrollytelling.